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Mar 30, 2014 · Importance of the 4 Ps in Marketing Essay Example The Importance of the 4 Ps in Marketing and the Successes of Major corporations BUSA 300 – Principles of Marketing University of Hawaii-West Oahu Abstract This paper describes the importance of the 4 Ps (product, price, promotion, place) in marketing and how they are each used in a large ...read more

 

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Marketing Mix: Product, Price, Place, Promotion – Essay Sample. Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups. These are Product, Price, Place and Promotion. The actual meaning of those four is creating the right product, selling it at the right ...read more

 

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